Case Studies

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DEI in Institutional Investment: A Global Perspective

A complex multi-market research study capturing how institutional investors embed DEI considerations into manager selection and investment governance frameworks.

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Global Leadership Development Study

Harvard Business Impact conducted a comprehensive global study to survey more than 1,100 leadership development professionals, examining how their work fits into the jobs to be done for organizations today.

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Geopolitical Sentiment in Emerging Southeast Asian Markets

A cross-country research study capturing public sentiment on global and regional power influence across three emerging Southeast Asian markets.

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Business Banking Behaviors: From Commercial Enterprises to Innovation-Driven Companies

A B2B quantitative study capturing how business leaders across commercial banking and innovation economy segments evaluate, select, and adopt financial service providers.

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Understanding Consumer Preferences and Dining Behaviour at McDonald's in Ireland

A quantitative research study conducted on behalf of a research consulting firm to uncover how frequent McDonald's customers in Ireland make dining decisions, choose menu items, prefer to order, and what drives their satisfaction and loyalty.

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Reaching the Underbanked Affluent: A High-Income Consumer Study in Singapore

A quantitative B2C research study conducted in Singapore to profile high-income consumers who have not enrolled in any bank's wealth or priority banking programme, helping a financial services brand understand an untapped, high-value audience segment.

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Decoding the UK Charity Landscape

A comprehensive research study mapping the UK charity landscape, uncovering how economic pressures, digital capability gaps, and evolving donor behaviour are reshaping fundraising strategies across charities of all sizes.

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Opportunity in Flux, CPRI Market Report

A research-driven report helping businesses navigate credit and political risk insurance amid rising geopolitical tensions, tariff disruption, and macroeconomic volatility, equipping corporates, banks, and insurers with data-backed insights to trade and invest confidently.

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Navigating Tech Disruption and the Sustainability Imperative

A global research initiative to decode shifting consumer behaviour across 11 countries, driven by economic stress, tech disruption, and sustainability demands helping brands and retailers navigate the new retail landscape with data-backed, actionable intelligence.

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Reading the Room on SME Budget Sentiment

A sentiment tracking study conducted for an Australian research firm to measure how small and medium-sized businesses across the country reacted to the Federal Budget and what it revealed about the widening gap between policy intent and business reality.

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Optimising the Truck Stop Experience Through Driver-Centric Insights

A quantitative research study conducted for the Australian road freight industry to identify what truck drivers, fleet managers, and business owners need and prefer when choosing a truck stop separating "must-have" essentials from "nice-to-have" differentiators.

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Understanding Active ETF Adoption Among European Investment Professionals

A 5-market quantitative study uncovering how European wealth management professionals are adopting Active ETFs and how portfolio allocations are expected to shift over the next 18 months.

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Global Investment Sentiment: Navigating the Future of Advisory Practices

A large-scale, multi-country quantitative research study designed to capture the evolving perspectives of financial advisors across 22 global markets on critical investment themes shaping the future of asset management and advisory services.

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Reaching a Niche Audience: UK Consumer Research Among Affluent Men 55+

A targeted B2C online survey conducted across the UK to understand the views, preferences, and behaviours of men aged 55+ within the AB Social Grade, with representation across key UK regions.

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Understanding Spend Management Challenges Across UK Sports Organisations

A B2B quantitative research study of 200 UK sports organisations from professional clubs to university teams exploring how they manage expenses, budgets, invoices, compliance, and revenue.

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Understanding Whisky Preferences Among Chinese-American Consumers in the USA

A fast-turnaround B2C survey uncovering whisky purchasing habits, preferences, and attitudes among affluent Chinese-American consumers in the United States.

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Identifying the UK’s Ready-to-Invest Consumer

A nationwide UK quantitative study of the attitudes, barriers, and level of readiness of consumers who have savings but have not begun their investment journey.

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Understanding Agentic AI Adoption Among UK Marketing & Advertising Decision-Makers

A targeted UK B2B study on adoption, use, and evaluation of agentic and generative AI by senior marketing, advertising, and media decision makers at brand-side organizations. The research encompasses a well-defined, highly qualified audience of budget and strategy decision makers across UK company sizes, sectors, and ad spend bands, providing a robust basis for comprehending how AI is reshaping marketing and advertising decisions.

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Reaching Institutional Investors at Scale: A Global B2B Research Study

A 19-country B2B research study capturing the sentiment, outlook, and asset allocation preferences of senior institutional investment decision-makers.

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Decoding the Modern Luxury Consumer: A Purchase Behavior Study

A quantitative study of 200 affluent consumers across Europe, North America, and Asia, uncovering what drives luxury fashion and personal goods purchases from category preferences to emerging trends like quiet luxury and investment buying.

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Logo Perception Testing Among Qualified Snack Consumers in Libya

A targeted B2C quantitative study to evaluate logo perception among regular cake consumers and sole household purchase decision-makers across Libya, ensuring feedback came only from a brand-aware, non-rejecting, behaviourally qualified audience.

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Understanding Infant & Young Child Feeding Decisions in Ivory Coast

A quantitative B2C study among mothers and pregnant women in the Ivory Coast, exploring infant and young child feeding decisions across three defined consumer segments.

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