Case Study
Navigating Tech Disruption and the Sustainability Imperative
About
About
A leading retail intelligence firm seeking data-driven insights intoevolving global shopper behaviour.
Problem Statement
Decoding a Disrupted Consumer World
The client needed robust primary research to understand how the cost-of-living crisis, generative AI, social commerce, and sustainability concerns were simultaneously reshaping consumer expectations across diverse demographics and geographies.
Solution
Research-Driven Clarity at Global Scale
The Editorial Institute designed and executed a survey of 11,500+ consumers aged 18+ across 11 countries, built around five core themes from AI adoption to sustainability transparency, delivering end-to-end data collection, analysis, and strategic insight development.
Outcome
Insights That Moved the Industry
52%of consumers remain financially stressed
46%of Gen Z buy via social media
60%demand greater brand transparency
FAQ
Frequently Asked
Questions
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