Navigating Tech Disruption and the Sustainability Imperative
About
Decoding a Disrupted Consumer World
The client needed robust primary research to understand how the cost-of-living crisis, generative AI, social commerce, and sustainability concerns were simultaneously reshaping consumer expectations across diverse demographics and geographies.
Research-Driven Clarity at Global Scale
The Editorial Institute designed and executed a survey of 11,500+ consumers aged 18+ across 11 countries, built around five core themes from AI adoption to sustainability transparency, delivering end-to-end data collection, analysis, and strategic insight development.
Insights That Moved the Industry
The research powered a globally published report revealing that 52% of consumers remain financially stressed, 20% already use generative AI while shopping, 46% of Gen Z buy via social media, and 60% demand greater brand transparency.
Frequently Asked
Questions
Contact Us
To Grow Together
TEI offers range of services.