Decoding Brand Perception and Business Banking Needs in the US
Understanding the Business Banking Landscape
Unclear Brand Perception and Unmet Business Needs
The client lacked a clear view of how business professionals perceived its brand and what they needed from a banking partner. It needed to understand brand awareness, key banking and payment priorities, how treasury, trade, and merchant payment decisions were made, and which messages resonated, all across different business sizes, industries, and regions.
A Targeted Multi-Market B2B Study
We surveyed 405 senior business professionals across innovation hubs, core banking cities, and commercial lending markets. The study measured brand awareness and perceptions, mapped business banking and payment needs, and explored treasury, trade, and merchant payment decisions. It also evaluated brand attributes and advertising impact, with results compared across business sizes, industries, and regions.
A Research Program Built on Scale and Depth
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