Case Study

Reaching Senior Private Markets Decision-Makers Across 24 Countries

About

About

The client, a research and insights firm serving the financial industry, wanted to understand how private markets are evolving.They needed direct input from senior professionals at organisations actively investing in private equity, private debt, infrastructure, and real estate.
Problem Statement

Finding the Right Voices in a Niche Market

Private markets are evolving quickly, and reliable insight depends on reaching the right people. The client needed to understand how asset managers, asset owners and wealth managers worldwide view retail-oriented vehicles like ELTIFs, LTAFs and BDCs, expected growth areas, operational and FX challenges, manager selection, and concentration risk among large GPs, all while reaching qualified respondents across these groups.

Solution

A Targeted, Validated Global Survey

We ran a quantitative online survey among senior investment, risk and operations professionals. Respondents were carefully screened to confirm direct involvement in private markets. The survey covered 24 countries across Europe, the Middle East, North America, Latin America and Asia-Pacific. It captured views on retail-vehicle adoption, growth expectations, operational and FX challenges, manager selection, and concentration risk.

Outcome

A High-Quality Global Dataset

200Qualified respondents
24countries across 5 regions
4Private market asset classes covered
100%Senior decision-makers in investment, risk and operations
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