Logo Perception Testing Among Qualified Snack Consumers in Libya

The client needed logo feedback specifically from sweet snack consumers who influence real purchase decisions, not the general population. This required respondents to simultaneously meet several strict conditions: primary decision-makers on sweet snack purchases, regular (monthly+) cake consumers, and awareness of the brand without rejecting it. Meeting all these criteria within a 200-person sample, nationwide across Libya, and a tight 14-16 minute interview meant screening had to be rigorous without making the survey too long or the sample too hard to fie