Case Study
Understanding Lemonade Consumption Among Adults in Tbilisi

About
Reaching Regular Lemonade Drinkers in Tbilisi
The client set out to understand lemonade consumption among adults in Tbilisi, Georgia.The study targeted 800 men and women aged 18-54 who drink lemonade at least monthly, giving a dependable base for category insights.


Problem Statement
Reaching the Right Lemonade Drinkers with Confidence
The client needed reliable insights into how regular lemonade consumers in Tbilisi think and behave. That meant reaching men and women aged 18-54 who drink lemonade at least monthly and keeping the sample clearly defined and properly screened on age, gender, and category use from start to finish.
Solution
Rigorous Screening for a Reliable Sample

We ran a quantitative online survey with 800 respondents in Tbilisi, screening every participant on age, gender, location, and monthly lemonade consumption. Continuous eligibility checks kept the sample accurate, giving the client dependable data on consumer views, preferences, and behaviours.
Outcome
Results at a Glance
800Qualified respondents delivered
18-54Age range covered, both men and women
15-20Min survey completed by each respondent
100%Respondents screened on age, gender, location, and category use
FAQ
Frequently Asked
Questions
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